Social marketing : influencing behaviors for good /
Includes bibliographical references and indexes
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Thousand Oaks, Calif. : SAGE Publications,
c201
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| Subjects: |
| _version_ | 1826457754874675200 |
|---|---|
| author | Lee, Nancy R. 1932- Kotler, Philip |
| author_facet | Lee, Nancy R. 1932- Kotler, Philip |
| author_sort | Lee, Nancy R. 1932- |
| collection | OCEAN |
| description | Includes bibliographical references and indexes |
| first_indexed | 2024-03-05T13:41:45Z |
| format | |
| id | KOHA-OAI-TEST:503889 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:41:45Z |
| publishDate | c201 |
| publisher | Thousand Oaks, Calif. : SAGE Publications, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5038892020-12-19T17:18:39ZSocial marketing : influencing behaviors for good / Lee, Nancy R. 1932- Kotler, Philip Thousand Oaks, Calif. : SAGE Publications,c2011engIncludes bibliographical references and indexesPSZJBLSocial marketingBehavior modificationURN:ISBN:9781412981491 (pbk.)URN:ISBN:1412981492 (pbk.) |
| spellingShingle | Social marketing Behavior modification Lee, Nancy R. 1932- Kotler, Philip Social marketing : influencing behaviors for good / |
| title | Social marketing : influencing behaviors for good / |
| title_full | Social marketing : influencing behaviors for good / |
| title_fullStr | Social marketing : influencing behaviors for good / |
| title_full_unstemmed | Social marketing : influencing behaviors for good / |
| title_short | Social marketing : influencing behaviors for good / |
| title_sort | social marketing influencing behaviors for good |
| topic | Social marketing Behavior modification |
| work_keys_str_mv | AT leenancyr1932 socialmarketinginfluencingbehaviorsforgood AT kotlerphilip socialmarketinginfluencingbehaviorsforgood |