Design management : using design to build brand value and corporate innovation /
Includes bibliographical references (p. 261-275) and index.
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
New York, NY : Allworth Press : Design Management Institute,
c200
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| Subjects: |
| _version_ | 1796750243225665536 |
|---|---|
| author | Borja de Mozota, Brigitte |
| author_facet | Borja de Mozota, Brigitte |
| author_sort | Borja de Mozota, Brigitte |
| collection | OCEAN |
| description | Includes bibliographical references (p. 261-275) and index. |
| first_indexed | 2024-03-05T13:48:43Z |
| format | |
| id | KOHA-OAI-TEST:506178 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:48:43Z |
| publishDate | c200 |
| publisher | New York, NY : Allworth Press : Design Management Institute, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5061782020-12-19T17:18:44ZDesign management : using design to build brand value and corporate innovation / Borja de Mozota, Brigitte New York, NY : Allworth Press : Design Management Institute,c2003.engIncludes bibliographical references (p. 261-275) and index.PSZKLLManufacturing processes.Industrial design.URN:ISBN:9781581152838 (pbk.) |
| spellingShingle | Manufacturing processes. Industrial design. Borja de Mozota, Brigitte Design management : using design to build brand value and corporate innovation / |
| title | Design management : using design to build brand value and corporate innovation / |
| title_full | Design management : using design to build brand value and corporate innovation / |
| title_fullStr | Design management : using design to build brand value and corporate innovation / |
| title_full_unstemmed | Design management : using design to build brand value and corporate innovation / |
| title_short | Design management : using design to build brand value and corporate innovation / |
| title_sort | design management using design to build brand value and corporate innovation |
| topic | Manufacturing processes. Industrial design. |
| work_keys_str_mv | AT borjademozotabrigitte designmanagementusingdesigntobuildbrandvalueandcorporateinnovation |