Marketing management and strategy /

PSZKLL

Bibliographic Details
Main Author: 380834 Doyle, Peter
Format:
Language:eng
Published: New York : Prentice Hall, 1994
Subjects:
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author 380834 Doyle, Peter
author_facet 380834 Doyle, Peter
author_sort 380834 Doyle, Peter
collection OCEAN
description PSZKLL
first_indexed 2024-03-05T13:51:53Z
format
id KOHA-OAI-TEST:507201
institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T13:51:53Z
publishDate 1994
publisher New York : Prentice Hall,
record_format dspace
spelling KOHA-OAI-TEST:5072012020-12-19T17:18:47ZMarketing management and strategy / 380834 Doyle, Peter New York : Prentice Hall, 1994engPSZKLLMarketingMarketingURN:ISBN:9780130653505 (pbk.)
spellingShingle Marketing
Marketing
380834 Doyle, Peter
Marketing management and strategy /
title Marketing management and strategy /
title_full Marketing management and strategy /
title_fullStr Marketing management and strategy /
title_full_unstemmed Marketing management and strategy /
title_short Marketing management and strategy /
title_sort marketing management and strategy
topic Marketing
Marketing
work_keys_str_mv AT 380834doylepeter marketingmanagementandstrategy