Marketing management and strategy /
PSZKLL
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : Prentice Hall,
1994
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| Subjects: |
| _version_ | 1826458443802738688 |
|---|---|
| author | 380834 Doyle, Peter |
| author_facet | 380834 Doyle, Peter |
| author_sort | 380834 Doyle, Peter |
| collection | OCEAN |
| description | PSZKLL |
| first_indexed | 2024-03-05T13:51:53Z |
| format | |
| id | KOHA-OAI-TEST:507201 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:51:53Z |
| publishDate | 1994 |
| publisher | New York : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5072012020-12-19T17:18:47ZMarketing management and strategy / 380834 Doyle, Peter New York : Prentice Hall, 1994engPSZKLLMarketingMarketingURN:ISBN:9780130653505 (pbk.) |
| spellingShingle | Marketing Marketing 380834 Doyle, Peter Marketing management and strategy / |
| title | Marketing management and strategy / |
| title_full | Marketing management and strategy / |
| title_fullStr | Marketing management and strategy / |
| title_full_unstemmed | Marketing management and strategy / |
| title_short | Marketing management and strategy / |
| title_sort | marketing management and strategy |
| topic | Marketing Marketing |
| work_keys_str_mv | AT 380834doylepeter marketingmanagementandstrategy |