Advertising and integrated brand promotion /
Includes bibliographical references and indexes
Main Authors: | , , , |
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Format: | |
Language: | eng |
Published: |
Stamford, C.T. : Cengage Learning,
2015
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Subjects: |
_version_ | 1826458668972900352 |
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author | O'Guinn, Thomas C., author Allen, Chris T., author Semenik, Richard J., author Scheinbaum, Angeline Close, author |
author_facet | O'Guinn, Thomas C., author Allen, Chris T., author Semenik, Richard J., author Scheinbaum, Angeline Close, author |
author_sort | O'Guinn, Thomas C., author |
collection | OCEAN |
description | Includes bibliographical references and indexes |
first_indexed | 2024-03-05T13:55:12Z |
format | |
id | KOHA-OAI-TEST:508306 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T13:55:12Z |
publishDate | 2015 |
publisher | Stamford, C.T. : Cengage Learning, |
record_format | dspace |
spelling | KOHA-OAI-TEST:5083062020-12-19T17:18:49ZAdvertising and integrated brand promotion / O'Guinn, Thomas C., author Allen, Chris T., author Semenik, Richard J., author Scheinbaum, Angeline Close, author Stamford, C.T. : Cengage Learning,2015engIncludes bibliographical references and indexesPSZJBLAdvertisingAdvertising media planningURN:ISBN:9781285187815URN:ISBN:1285187814 |
spellingShingle | Advertising Advertising media planning O'Guinn, Thomas C., author Allen, Chris T., author Semenik, Richard J., author Scheinbaum, Angeline Close, author Advertising and integrated brand promotion / |
title | Advertising and integrated brand promotion / |
title_full | Advertising and integrated brand promotion / |
title_fullStr | Advertising and integrated brand promotion / |
title_full_unstemmed | Advertising and integrated brand promotion / |
title_short | Advertising and integrated brand promotion / |
title_sort | advertising and integrated brand promotion |
topic | Advertising Advertising media planning |
work_keys_str_mv | AT oguinnthomascauthor advertisingandintegratedbrandpromotion AT allenchristauthor advertisingandintegratedbrandpromotion AT semenikrichardjauthor advertisingandintegratedbrandpromotion AT scheinbaumangelinecloseauthor advertisingandintegratedbrandpromotion |