Advertising and integrated brand promotion /

Includes bibliographical references and indexes

Bibliographic Details
Main Authors: O'Guinn, Thomas C., author, Allen, Chris T., author, Semenik, Richard J., author, Scheinbaum, Angeline Close, author
Format:
Language:eng
Published: Stamford, C.T. : Cengage Learning, 2015
Subjects:
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author O'Guinn, Thomas C., author
Allen, Chris T., author
Semenik, Richard J., author
Scheinbaum, Angeline Close, author
author_facet O'Guinn, Thomas C., author
Allen, Chris T., author
Semenik, Richard J., author
Scheinbaum, Angeline Close, author
author_sort O'Guinn, Thomas C., author
collection OCEAN
description Includes bibliographical references and indexes
first_indexed 2024-03-05T13:55:12Z
format
id KOHA-OAI-TEST:508306
institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T13:55:12Z
publishDate 2015
publisher Stamford, C.T. : Cengage Learning,
record_format dspace
spelling KOHA-OAI-TEST:5083062020-12-19T17:18:49ZAdvertising and integrated brand promotion / O'Guinn, Thomas C., author Allen, Chris T., author Semenik, Richard J., author Scheinbaum, Angeline Close, author Stamford, C.T. : Cengage Learning,2015engIncludes bibliographical references and indexesPSZJBLAdvertisingAdvertising media planningURN:ISBN:9781285187815URN:ISBN:1285187814
spellingShingle Advertising
Advertising media planning
O'Guinn, Thomas C., author
Allen, Chris T., author
Semenik, Richard J., author
Scheinbaum, Angeline Close, author
Advertising and integrated brand promotion /
title Advertising and integrated brand promotion /
title_full Advertising and integrated brand promotion /
title_fullStr Advertising and integrated brand promotion /
title_full_unstemmed Advertising and integrated brand promotion /
title_short Advertising and integrated brand promotion /
title_sort advertising and integrated brand promotion
topic Advertising
Advertising media planning
work_keys_str_mv AT oguinnthomascauthor advertisingandintegratedbrandpromotion
AT allenchristauthor advertisingandintegratedbrandpromotion
AT semenikrichardjauthor advertisingandintegratedbrandpromotion
AT scheinbaumangelinecloseauthor advertisingandintegratedbrandpromotion