Advertising and integrated brand promotion /
Includes bibliographical references and indexes
| Main Authors: | , , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Stamford, C.T. : Cengage Learning,
2015
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| Subjects: |
| _version_ | 1826458668972900352 |
|---|---|
| author | O'Guinn, Thomas C., author Allen, Chris T., author Semenik, Richard J., author Scheinbaum, Angeline Close, author |
| author_facet | O'Guinn, Thomas C., author Allen, Chris T., author Semenik, Richard J., author Scheinbaum, Angeline Close, author |
| author_sort | O'Guinn, Thomas C., author |
| collection | OCEAN |
| description | Includes bibliographical references and indexes |
| first_indexed | 2024-03-05T13:55:12Z |
| format | |
| id | KOHA-OAI-TEST:508306 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:55:12Z |
| publishDate | 2015 |
| publisher | Stamford, C.T. : Cengage Learning, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5083062020-12-19T17:18:49ZAdvertising and integrated brand promotion / O'Guinn, Thomas C., author Allen, Chris T., author Semenik, Richard J., author Scheinbaum, Angeline Close, author Stamford, C.T. : Cengage Learning,2015engIncludes bibliographical references and indexesPSZJBLAdvertisingAdvertising media planningURN:ISBN:9781285187815URN:ISBN:1285187814 |
| spellingShingle | Advertising Advertising media planning O'Guinn, Thomas C., author Allen, Chris T., author Semenik, Richard J., author Scheinbaum, Angeline Close, author Advertising and integrated brand promotion / |
| title | Advertising and integrated brand promotion / |
| title_full | Advertising and integrated brand promotion / |
| title_fullStr | Advertising and integrated brand promotion / |
| title_full_unstemmed | Advertising and integrated brand promotion / |
| title_short | Advertising and integrated brand promotion / |
| title_sort | advertising and integrated brand promotion |
| topic | Advertising Advertising media planning |
| work_keys_str_mv | AT oguinnthomascauthor advertisingandintegratedbrandpromotion AT allenchristauthor advertisingandintegratedbrandpromotion AT semenikrichardjauthor advertisingandintegratedbrandpromotion AT scheinbaumangelinecloseauthor advertisingandintegratedbrandpromotion |