Advertising and integrated brand promotion /

Includes bibliographical references and indexes

Bibliographic Details
Main Authors:	O'Guinn, Thomas C., author, Allen, Chris T., author, Semenik, Richard J., author, Scheinbaum, Angeline Close, author
Format:
Language:	eng
Published:	Stamford, C.T. : Cengage Learning, 2015
Subjects:	Advertising Advertising media planning

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