Marketing cases from emerging markets /
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both ac...
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| Language: | eng |
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Heidelberg : Springer,
2014
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| _version_ | 1796750739101450240 |
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| author | Mutum, Dilip S., editor Roy, Sanjit Kumar, editor Kipnis, Eva, editor |
| author_facet | Mutum, Dilip S., editor Roy, Sanjit Kumar, editor Kipnis, Eva, editor |
| author_sort | Mutum, Dilip S., editor |
| collection | OCEAN |
| description | Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. |
| first_indexed | 2024-03-05T13:56:00Z |
| format | |
| id | KOHA-OAI-TEST:508574 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:56:00Z |
| publishDate | 2014 |
| publisher | Heidelberg : Springer, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5085742020-12-19T17:18:50ZMarketing cases from emerging markets / Mutum, Dilip S., editor Roy, Sanjit Kumar, editor Kipnis, Eva, editor Heidelberg : Springer,2014engDespite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries.Includes bibliographical referencesDespite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries.PRZSLMarketing Economics/Management ScienceURN:ISBN:9783642368608 |
| spellingShingle | Marketing Economics/Management Science Mutum, Dilip S., editor Roy, Sanjit Kumar, editor Kipnis, Eva, editor Marketing cases from emerging markets / |
| title | Marketing cases from emerging markets / |
| title_full | Marketing cases from emerging markets / |
| title_fullStr | Marketing cases from emerging markets / |
| title_full_unstemmed | Marketing cases from emerging markets / |
| title_short | Marketing cases from emerging markets / |
| title_sort | marketing cases from emerging markets |
| topic | Marketing Economics/Management Science |
| work_keys_str_mv | AT mutumdilipseditor marketingcasesfromemergingmarkets AT roysanjitkumareditor marketingcasesfromemergingmarkets AT kipnisevaeditor marketingcasesfromemergingmarkets |