Marketing cases from emerging markets /
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both ac...
Main Authors: | Mutum, Dilip S., editor, Roy, Sanjit Kumar, editor, Kipnis, Eva, editor |
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Format: | |
Language: | eng |
Published: |
Heidelberg : Springer,
2014
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Subjects: |
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