Collaboration with potential users for discontinuous innovation : experimental research on user creativity /
Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, t...
Main Author: | Hewing, Martin, author 590666 |
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Format: | text |
Language: | eng |
Published: |
Berlin : Springer,
2014
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Subjects: |
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