Strategic marketing decision-making in Japanese and South Korean companies /

Strategic marketing decision-making in Japanese and South Korean companies /

Includes bibliographical references (p. 309-338) and index.

Bibliografski detalji
Glavni autori: Lee, Yang-Im, Trim, Peter R. J.
Format:
Jezik:eng
Izdano: Oxford : Chandos, 2008
Teme:
Corporate culture
Strategic planning
Marketing
Decision-making
Decision making
Opis
Sažetak:Includes bibliographical references (p. 309-338) and index.

Slični predmeti