Strategic marketing decision-making in Japanese and South Korean companies /

Includes bibliographical references (p. 309-338) and index.

Bibliographic Details
Main Authors: Lee, Yang-Im, Trim, Peter R. J.
Format:
Language:eng
Published: Oxford : Chandos, 2008
Subjects:
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author Lee, Yang-Im
Trim, Peter R. J.
author_facet Lee, Yang-Im
Trim, Peter R. J.
author_sort Lee, Yang-Im
collection OCEAN
description Includes bibliographical references (p. 309-338) and index.
first_indexed 2024-03-05T13:56:03Z
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T13:56:03Z
publishDate 2008
publisher Oxford : Chandos,
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spelling KOHA-OAI-TEST:5085912020-12-19T17:18:50ZStrategic marketing decision-making in Japanese and South Korean companies / Lee, Yang-Im Trim, Peter R. J. Oxford : Chandos,2008.engIncludes bibliographical references (p. 309-338) and index.FTIRCorporate cultureCorporate cultureStrategic planning Strategic planning Marketing Marketing Decision-making Decision makingURN:ISBN:9781843343639 (hbk.)
spellingShingle Corporate culture
Corporate culture
Strategic planning
Strategic planning
Marketing
Marketing
Decision-making
Decision making
Lee, Yang-Im
Trim, Peter R. J.
Strategic marketing decision-making in Japanese and South Korean companies /
title Strategic marketing decision-making in Japanese and South Korean companies /
title_full Strategic marketing decision-making in Japanese and South Korean companies /
title_fullStr Strategic marketing decision-making in Japanese and South Korean companies /
title_full_unstemmed Strategic marketing decision-making in Japanese and South Korean companies /
title_short Strategic marketing decision-making in Japanese and South Korean companies /
title_sort strategic marketing decision making in japanese and south korean companies
topic Corporate culture
Corporate culture
Strategic planning
Strategic planning
Marketing
Marketing
Decision-making
Decision making
work_keys_str_mv AT leeyangim strategicmarketingdecisionmakinginjapaneseandsouthkoreancompanies
AT trimpeterrj strategicmarketingdecisionmakinginjapaneseandsouthkoreancompanies