Strategic marketing decision-making in Japanese and South Korean companies /
Includes bibliographical references (p. 309-338) and index.
Main Authors: | , |
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Format: | |
Language: | eng |
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Oxford : Chandos,
2008
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_version_ | 1826458726427525120 |
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author | Lee, Yang-Im Trim, Peter R. J. |
author_facet | Lee, Yang-Im Trim, Peter R. J. |
author_sort | Lee, Yang-Im |
collection | OCEAN |
description | Includes bibliographical references (p. 309-338) and index. |
first_indexed | 2024-03-05T13:56:03Z |
format | |
id | KOHA-OAI-TEST:508591 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T13:56:03Z |
publishDate | 2008 |
publisher | Oxford : Chandos, |
record_format | dspace |
spelling | KOHA-OAI-TEST:5085912020-12-19T17:18:50ZStrategic marketing decision-making in Japanese and South Korean companies / Lee, Yang-Im Trim, Peter R. J. Oxford : Chandos,2008.engIncludes bibliographical references (p. 309-338) and index.FTIRCorporate cultureCorporate cultureStrategic planning Strategic planning Marketing Marketing Decision-making Decision makingURN:ISBN:9781843343639 (hbk.) |
spellingShingle | Corporate culture Corporate culture Strategic planning Strategic planning Marketing Marketing Decision-making Decision making Lee, Yang-Im Trim, Peter R. J. Strategic marketing decision-making in Japanese and South Korean companies / |
title | Strategic marketing decision-making in Japanese and South Korean companies / |
title_full | Strategic marketing decision-making in Japanese and South Korean companies / |
title_fullStr | Strategic marketing decision-making in Japanese and South Korean companies / |
title_full_unstemmed | Strategic marketing decision-making in Japanese and South Korean companies / |
title_short | Strategic marketing decision-making in Japanese and South Korean companies / |
title_sort | strategic marketing decision making in japanese and south korean companies |
topic | Corporate culture Corporate culture Strategic planning Strategic planning Marketing Marketing Decision-making Decision making |
work_keys_str_mv | AT leeyangim strategicmarketingdecisionmakinginjapaneseandsouthkoreancompanies AT trimpeterrj strategicmarketingdecisionmakinginjapaneseandsouthkoreancompanies |