Strategic marketing decision-making in Japanese and South Korean companies /
Includes bibliographical references (p. 309-338) and index.
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
Oxford : Chandos,
2008
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| Subjects: |
| _version_ | 1826458726427525120 |
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| author | Lee, Yang-Im Trim, Peter R. J. |
| author_facet | Lee, Yang-Im Trim, Peter R. J. |
| author_sort | Lee, Yang-Im |
| collection | OCEAN |
| description | Includes bibliographical references (p. 309-338) and index. |
| first_indexed | 2024-03-05T13:56:03Z |
| format | |
| id | KOHA-OAI-TEST:508591 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:56:03Z |
| publishDate | 2008 |
| publisher | Oxford : Chandos, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5085912020-12-19T17:18:50ZStrategic marketing decision-making in Japanese and South Korean companies / Lee, Yang-Im Trim, Peter R. J. Oxford : Chandos,2008.engIncludes bibliographical references (p. 309-338) and index.FTIRCorporate cultureCorporate cultureStrategic planning Strategic planning Marketing Marketing Decision-making Decision makingURN:ISBN:9781843343639 (hbk.) |
| spellingShingle | Corporate culture Corporate culture Strategic planning Strategic planning Marketing Marketing Decision-making Decision making Lee, Yang-Im Trim, Peter R. J. Strategic marketing decision-making in Japanese and South Korean companies / |
| title | Strategic marketing decision-making in Japanese and South Korean companies / |
| title_full | Strategic marketing decision-making in Japanese and South Korean companies / |
| title_fullStr | Strategic marketing decision-making in Japanese and South Korean companies / |
| title_full_unstemmed | Strategic marketing decision-making in Japanese and South Korean companies / |
| title_short | Strategic marketing decision-making in Japanese and South Korean companies / |
| title_sort | strategic marketing decision making in japanese and south korean companies |
| topic | Corporate culture Corporate culture Strategic planning Strategic planning Marketing Marketing Decision-making Decision making |
| work_keys_str_mv | AT leeyangim strategicmarketingdecisionmakinginjapaneseandsouthkoreancompanies AT trimpeterrj strategicmarketingdecisionmakinginjapaneseandsouthkoreancompanies |