Strategic marketing decision-making in Japanese and South Korean companies /

Strategic marketing decision-making in Japanese and South Korean companies /

Includes bibliographical references (p. 309-338) and index.

Bibliographic Details
Main Authors:	Lee, Yang-Im, Trim, Peter R. J.
Format:
Language:	eng
Published:	Oxford : Chandos, 2008
Subjects:	Corporate culture Strategic planning Marketing Decision-making Decision making

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