Strategic customer management : integrating relationship marketing and CRM /

Strategic customer management : integrating relationship marketing and CRM /

Includes bibliographical references and index.

Bibliografske podrobnosti
Main Authors: 258217 Payne, Adrian author, Frow, Pennie author
Format:
Jezik:eng
Izdano: Cambridge : Cambridge University Press, 2013
Teme:
Customer relations
Opis
Izvleček:Includes bibliographical references and index.

Podobne knjige/članki