Strategic customer management : integrating relationship marketing and CRM /
Includes bibliographical references and index.
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
Cambridge : Cambridge University Press,
2013
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| Subjects: |
| _version_ | 1826458778301628416 |
|---|---|
| author | 258217 Payne, Adrian author Frow, Pennie author |
| author_facet | 258217 Payne, Adrian author Frow, Pennie author |
| author_sort | 258217 Payne, Adrian author |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T13:56:49Z |
| format | |
| id | KOHA-OAI-TEST:508847 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:56:49Z |
| publishDate | 2013 |
| publisher | Cambridge : Cambridge University Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5088472020-12-19T17:18:51ZStrategic customer management : integrating relationship marketing and CRM / 258217 Payne, Adrian author Frow, Pennie author Cambridge : Cambridge University Press,2013engIncludes bibliographical references and index.PSZJBLCustomer relationsURN:ISBN:9781107014961 (hbk.) |
| spellingShingle | Customer relations 258217 Payne, Adrian author Frow, Pennie author Strategic customer management : integrating relationship marketing and CRM / |
| title | Strategic customer management : integrating relationship marketing and CRM / |
| title_full | Strategic customer management : integrating relationship marketing and CRM / |
| title_fullStr | Strategic customer management : integrating relationship marketing and CRM / |
| title_full_unstemmed | Strategic customer management : integrating relationship marketing and CRM / |
| title_short | Strategic customer management : integrating relationship marketing and CRM / |
| title_sort | strategic customer management integrating relationship marketing and crm |
| topic | Customer relations |
| work_keys_str_mv | AT 258217payneadrianauthor strategiccustomermanagementintegratingrelationshipmarketingandcrm AT frowpennieauthor strategiccustomermanagementintegratingrelationshipmarketingandcrm |