Effectual entrepreneurship /

Includes bibliographical references and index

Bibliographic Details
Main Authors: Read, Stuart, author, Sarasvathy, Saras, author, Dew, Nick, author, Wiltbank, Robert, author, Ohlsson, Anne-Valerie, author
Format:
Language:eng
Published: London ; New York : Routledge, 2011
Subjects:
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author Read, Stuart, author
Sarasvathy, Saras, author
Dew, Nick, author
Wiltbank, Robert, author
Ohlsson, Anne-Valerie, author
author_facet Read, Stuart, author
Sarasvathy, Saras, author
Dew, Nick, author
Wiltbank, Robert, author
Ohlsson, Anne-Valerie, author
author_sort Read, Stuart, author
collection OCEAN
description Includes bibliographical references and index
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institution Universiti Teknologi Malaysia - OCEAN
language eng
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publishDate 2011
publisher London ; New York : Routledge,
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spelling KOHA-OAI-TEST:5096652020-12-19T17:18:53ZEffectual entrepreneurship / Read, Stuart, author Sarasvathy, Saras, author Dew, Nick, author Wiltbank, Robert, author Ohlsson, Anne-Valerie, author London ; New York : Routledge,2011engIncludes bibliographical references and indexMyth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change.PSZJBLEntrepreneurshipNew business enterprisesSuccess in businessURN:ISBN:9780415586436URN:ISBN:0415586437
spellingShingle Entrepreneurship
New business enterprises
Success in business
Read, Stuart, author
Sarasvathy, Saras, author
Dew, Nick, author
Wiltbank, Robert, author
Ohlsson, Anne-Valerie, author
Effectual entrepreneurship /
title Effectual entrepreneurship /
title_full Effectual entrepreneurship /
title_fullStr Effectual entrepreneurship /
title_full_unstemmed Effectual entrepreneurship /
title_short Effectual entrepreneurship /
title_sort effectual entrepreneurship
topic Entrepreneurship
New business enterprises
Success in business
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