Essentials of marketing research : putting research into practice /
Includes bibliographical references (pages 468-480) and index.
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Thousand Oaks, Calif. : SAGE,
c201
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| Subjects: |
| _version_ | 1796751412402585600 |
|---|---|
| author | 404231 Clow, Kenneth E. author James, Karen E. author |
| author_facet | 404231 Clow, Kenneth E. author James, Karen E. author |
| author_sort | 404231 Clow, Kenneth E. author |
| collection | OCEAN |
| description | Includes bibliographical references (pages 468-480) and index. |
| first_indexed | 2024-03-05T14:05:28Z |
| format | |
| id | KOHA-OAI-TEST:511700 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:05:28Z |
| publishDate | c201 |
| publisher | Thousand Oaks, Calif. : SAGE, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5117002020-12-19T17:18:57ZEssentials of marketing research : putting research into practice / 404231 Clow, Kenneth E. author James, Karen E. author Thousand Oaks, Calif. : SAGE,c2014.engIncludes bibliographical references (pages 468-480) and index.PRZSLMarketing research.URN:ISBN:9781412991308 (pbk.) |
| spellingShingle | Marketing research. 404231 Clow, Kenneth E. author James, Karen E. author Essentials of marketing research : putting research into practice / |
| title | Essentials of marketing research : putting research into practice / |
| title_full | Essentials of marketing research : putting research into practice / |
| title_fullStr | Essentials of marketing research : putting research into practice / |
| title_full_unstemmed | Essentials of marketing research : putting research into practice / |
| title_short | Essentials of marketing research : putting research into practice / |
| title_sort | essentials of marketing research putting research into practice |
| topic | Marketing research. |
| work_keys_str_mv | AT 404231clowkennetheauthor essentialsofmarketingresearchputtingresearchintopractice AT jameskareneauthor essentialsofmarketingresearchputtingresearchintopractice |