Essentials of marketing research : putting research into practice /

Essentials of marketing research : putting research into practice /

Includes bibliographical references (pages 468-480) and index.

Bibliographic Details
Main Authors: 404231 Clow, Kenneth E. author, James, Karen E. author
Format:
Language:eng
Published: Thousand Oaks, Calif. : SAGE, c201
Subjects:
Marketing research.

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