The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop /
Includes bibliographical references and index
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
London ; Boston : Nicholas Brealey Publishing,
2013
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| Subjects: |
| _version_ | 1826459567276425216 |
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| author | Lewis, David, 1942-, author |
| author_facet | Lewis, David, 1942-, author |
| author_sort | Lewis, David, 1942-, author |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T14:08:29Z |
| format | |
| id | KOHA-OAI-TEST:512655 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:08:29Z |
| publishDate | 2013 |
| publisher | London ; Boston : Nicholas Brealey Publishing, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5126552020-12-19T17:19:00ZThe brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop / Lewis, David, 1942-, author London ; Boston : Nicholas Brealey Publishing,2013engIncludes bibliographical references and indexWhen science met selling -- Hidden persuaders that shape the way we shop -- "I know what you're thinking!" -- Why shopping isn't "all in the mind" -- Inside the buying brain -- The persuasive power of atmospherics -- Brand love : the engineering of emotions -- The power of subliminal priming and persuasion -- When your television watches you -- The marketing power of mobile media -- The ultimate brain sell -- Let the buyer be awarePSZJBLConsumer behavior MarketingURN:ISBN:9781857886016URN:ISBN:1857886011 |
| spellingShingle | Consumer behavior Marketing Lewis, David, 1942-, author The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop / |
| title | The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop / |
| title_full | The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop / |
| title_fullStr | The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop / |
| title_full_unstemmed | The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop / |
| title_short | The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop / |
| title_sort | brain sell when science meets shopping how the new mind sciences and the persuasion industry are reading our thoughts influencing our emotions and stimulating us to shop |
| topic | Consumer behavior Marketing |
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