The curriculum : everything you need to know to be a master of business arts /

The core. Not appearing stupid ; Fabricating a business personality ; Selling, marketing, and negotiating ; Managing ; Group dynamics ; Fundaments of power -- The advanced curriculum. Strategic thinking ; On branding yourself ; Crisis management ; Electronic communications ; Crazy people ; Friends,...

Popoln opis

Bibliografske podrobnosti
Glavni avtor: 291768 Bing, Stanley
Format:
Jezik:eng
Izdano: New York : Harper Business, [201
Teme:
Opis
Izvleček:The core. Not appearing stupid ; Fabricating a business personality ; Selling, marketing, and negotiating ; Managing ; Group dynamics ; Fundaments of power -- The advanced curriculum. Strategic thinking ; On branding yourself ; Crisis management ; Electronic communications ; Crazy people ; Friends, enemies, and frenemies ; In defense of insincerity ; The zen of cosmic boredom ; Insensitivity training ; A short course in ethics -- Tutorials. Care (and feeding) of senior officer ; Town car management ; Giving an effective presentation ; Consultants ; Business metaphor ; Sex at the office ; Drunkenness and other maladies ; Going off the grid ; Leveraging without a lever ; Is there anything you won't do? ; Losing your mojo ; Maintaining mental fitness ; Dealing with feelings of overwhelming entitlement ; Basic wine and whiskey talk, and a brief word on cigars -- Electives. Hotel living ; Boondoggles and other opportunities for public humiliation ; Yelling and screaming ; Basic bullshitting ; Killing people ; Global business and other culture shocks ; Fear and its relation to business performance ; Rationalization & denial (R&D) ; What about love? ; No guts, no glory -- Glossary of key vocabulary -- Your diploma.