Practical web analytics for user experience : how analytics can help you understand your users /

Pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.

Detalles Bibliográficos
Autor principal: 341892 Beasley, Michael 1980-
Formato:
Lenguaje:eng
Publicado: Amsterdam ; Boston : Morgan Kaufmann, an imprint of Elsevier, [201
Materias:
Descripción
Sumario:Pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.