Business to business marketing management : a global perspective /
PSZKLL
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York, NY : Routledge,
2013
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| Subjects: |
| _version_ | 1796752118484303872 |
|---|---|
| author | Zimmerman, Alan S., 1942- Blythe, Jim |
| author_facet | Zimmerman, Alan S., 1942- Blythe, Jim |
| author_sort | Zimmerman, Alan S., 1942- |
| collection | OCEAN |
| description | PSZKLL |
| first_indexed | 2024-03-05T14:15:34Z |
| format | |
| id | KOHA-OAI-TEST:514991 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:15:34Z |
| publishDate | 2013 |
| publisher | New York, NY : Routledge, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5149912020-12-19T17:19:07ZBusiness to business marketing management : a global perspective / Zimmerman, Alan S., 1942- Blythe, Jim New York, NY : Routledge,2013.engPSZKLLMarketingURN:ISBN:9780415537025 (hbk.) |
| spellingShingle | Marketing Zimmerman, Alan S., 1942- Blythe, Jim Business to business marketing management : a global perspective / |
| title | Business to business marketing management : a global perspective / |
| title_full | Business to business marketing management : a global perspective / |
| title_fullStr | Business to business marketing management : a global perspective / |
| title_full_unstemmed | Business to business marketing management : a global perspective / |
| title_short | Business to business marketing management : a global perspective / |
| title_sort | business to business marketing management a global perspective |
| topic | Marketing |
| work_keys_str_mv | AT zimmermanalans1942 businesstobusinessmarketingmanagementaglobalperspective AT blythejim businesstobusinessmarketingmanagementaglobalperspective |