An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies /

An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies /

Thesis (Sarjana Sains (Pengurusan Teknologi Maklumat)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors: Prabagaran Baskeren, Harihodin Selamat, Assoc. Prof. Dr., Fakulti Sains Komputer dan Sistem Maklumat
Format:
Language:eng
Published: 2012
Subjects:
Customer relations
Mobile commerce

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