Internet mercenaries and viral marketing : the case of Chinese social media /

Includes bibliographical references and index

Bibliographic Details
Main Authors: Wu, Mei, 1954-, author, Jakubowicz, Peter, 1946-, author, Cao, Chengyu, 1987-, author
Format:
Language:eng
Published: Hershey, PA : Business Science Reference, 2014
Subjects:
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author Wu, Mei, 1954-, author
Jakubowicz, Peter, 1946-, author
Cao, Chengyu, 1987-, author
author_facet Wu, Mei, 1954-, author
Jakubowicz, Peter, 1946-, author
Cao, Chengyu, 1987-, author
author_sort Wu, Mei, 1954-, author
collection OCEAN
description Includes bibliographical references and index
first_indexed 2024-03-05T14:20:40Z
format
id KOHA-OAI-TEST:516670
institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T14:20:40Z
publishDate 2014
publisher Hershey, PA : Business Science Reference,
record_format dspace
spelling KOHA-OAI-TEST:5166702020-12-19T17:19:11ZInternet mercenaries and viral marketing : the case of Chinese social media / Wu, Mei, 1954-, author Jakubowicz, Peter, 1946-, author Cao, Chengyu, 1987-, author Hershey, PA : Business Science Reference,2014engIncludes bibliographical references and indexPSZJBL Marketing Viral marketing Social media Internet Public relationsURN:ISBN:9781466645783
spellingShingle Marketing
Viral marketing
Social media
Internet
Public relations
Wu, Mei, 1954-, author
Jakubowicz, Peter, 1946-, author
Cao, Chengyu, 1987-, author
Internet mercenaries and viral marketing : the case of Chinese social media /
title Internet mercenaries and viral marketing : the case of Chinese social media /
title_full Internet mercenaries and viral marketing : the case of Chinese social media /
title_fullStr Internet mercenaries and viral marketing : the case of Chinese social media /
title_full_unstemmed Internet mercenaries and viral marketing : the case of Chinese social media /
title_short Internet mercenaries and viral marketing : the case of Chinese social media /
title_sort internet mercenaries and viral marketing the case of chinese social media
topic Marketing
Viral marketing
Social media
Internet
Public relations
work_keys_str_mv AT wumei1954author internetmercenariesandviralmarketingthecaseofchinesesocialmedia
AT jakubowiczpeter1946author internetmercenariesandviralmarketingthecaseofchinesesocialmedia
AT caochengyu1987author internetmercenariesandviralmarketingthecaseofchinesesocialmedia