Internet mercenaries and viral marketing : the case of Chinese social media /
Includes bibliographical references and index
| Hauptverfasser: | , , |
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| Format: | |
| Sprache: | eng |
| Veröffentlicht: |
Hershey, PA : Business Science Reference,
2014
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| Schlagworte: |
| _version_ | 1826460400689872896 |
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| author | Wu, Mei, 1954-, author Jakubowicz, Peter, 1946-, author Cao, Chengyu, 1987-, author |
| author_facet | Wu, Mei, 1954-, author Jakubowicz, Peter, 1946-, author Cao, Chengyu, 1987-, author |
| author_sort | Wu, Mei, 1954-, author |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T14:20:40Z |
| format | |
| id | KOHA-OAI-TEST:516670 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:20:40Z |
| publishDate | 2014 |
| publisher | Hershey, PA : Business Science Reference, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5166702020-12-19T17:19:11ZInternet mercenaries and viral marketing : the case of Chinese social media / Wu, Mei, 1954-, author Jakubowicz, Peter, 1946-, author Cao, Chengyu, 1987-, author Hershey, PA : Business Science Reference,2014engIncludes bibliographical references and indexPSZJBL Marketing Viral marketing Social media Internet Public relationsURN:ISBN:9781466645783 |
| spellingShingle | Marketing Viral marketing Social media Internet Public relations Wu, Mei, 1954-, author Jakubowicz, Peter, 1946-, author Cao, Chengyu, 1987-, author Internet mercenaries and viral marketing : the case of Chinese social media / |
| title | Internet mercenaries and viral marketing : the case of Chinese social media / |
| title_full | Internet mercenaries and viral marketing : the case of Chinese social media / |
| title_fullStr | Internet mercenaries and viral marketing : the case of Chinese social media / |
| title_full_unstemmed | Internet mercenaries and viral marketing : the case of Chinese social media / |
| title_short | Internet mercenaries and viral marketing : the case of Chinese social media / |
| title_sort | internet mercenaries and viral marketing the case of chinese social media |
| topic | Marketing Viral marketing Social media Internet Public relations |
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