Internet mercenaries and viral marketing : the case of Chinese social media /
Includes bibliographical references and index
Main Authors: | , , |
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Format: | |
Language: | eng |
Published: |
Hershey, PA : Business Science Reference,
2014
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_version_ | 1826460400689872896 |
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author | Wu, Mei, 1954-, author Jakubowicz, Peter, 1946-, author Cao, Chengyu, 1987-, author |
author_facet | Wu, Mei, 1954-, author Jakubowicz, Peter, 1946-, author Cao, Chengyu, 1987-, author |
author_sort | Wu, Mei, 1954-, author |
collection | OCEAN |
description | Includes bibliographical references and index |
first_indexed | 2024-03-05T14:20:40Z |
format | |
id | KOHA-OAI-TEST:516670 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T14:20:40Z |
publishDate | 2014 |
publisher | Hershey, PA : Business Science Reference, |
record_format | dspace |
spelling | KOHA-OAI-TEST:5166702020-12-19T17:19:11ZInternet mercenaries and viral marketing : the case of Chinese social media / Wu, Mei, 1954-, author Jakubowicz, Peter, 1946-, author Cao, Chengyu, 1987-, author Hershey, PA : Business Science Reference,2014engIncludes bibliographical references and indexPSZJBL Marketing Viral marketing Social media Internet Public relationsURN:ISBN:9781466645783 |
spellingShingle | Marketing Viral marketing Social media Internet Public relations Wu, Mei, 1954-, author Jakubowicz, Peter, 1946-, author Cao, Chengyu, 1987-, author Internet mercenaries and viral marketing : the case of Chinese social media / |
title | Internet mercenaries and viral marketing : the case of Chinese social media / |
title_full | Internet mercenaries and viral marketing : the case of Chinese social media / |
title_fullStr | Internet mercenaries and viral marketing : the case of Chinese social media / |
title_full_unstemmed | Internet mercenaries and viral marketing : the case of Chinese social media / |
title_short | Internet mercenaries and viral marketing : the case of Chinese social media / |
title_sort | internet mercenaries and viral marketing the case of chinese social media |
topic | Marketing Viral marketing Social media Internet Public relations |
work_keys_str_mv | AT wumei1954author internetmercenariesandviralmarketingthecaseofchinesesocialmedia AT jakubowiczpeter1946author internetmercenariesandviralmarketingthecaseofchinesesocialmedia AT caochengyu1987author internetmercenariesandviralmarketingthecaseofchinesesocialmedia |