Innovations in services marketing and management : strategies for emerging economies /

Innovations in services marketing and management : strategies for emerging economies /

Includes bibliographical references (pages 329-372) and index

Opis bibliograficzny
1. autor: Goyal, Anita, 1972-, editor
Format:
Język:eng
Wydane: Hershey, PA : Business Science Reference, an imprint of IGI Global, 2014
Hasła przedmiotowe:
Marketing
Service industries
Opis
Streszczenie:Includes bibliographical references (pages 329-372) and index

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