Innovations in services marketing and management : strategies for emerging economies /

Innovations in services marketing and management : strategies for emerging economies /

Includes bibliographical references (pages 329-372) and index

Bibliographic Details
Main Author:	Goyal, Anita, 1972-, editor
Format:
Language:	eng
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, 2014
Subjects:	Marketing Service industries

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