Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives /
Includes bibliographical references and index
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Hershey, PA : Business Science Reference, an imprint of IGI Global,
2014
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| Subjects: |
| _version_ | 1826460479903498240 |
|---|---|
| author | Aiello, Lucia 1980- |
| author_facet | Aiello, Lucia 1980- |
| author_sort | Aiello, Lucia 1980- |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T14:21:51Z |
| format | |
| id | KOHA-OAI-TEST:517062 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:21:51Z |
| publishDate | 2014 |
| publisher | Hershey, PA : Business Science Reference, an imprint of IGI Global, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5170622020-12-19T17:19:12ZHandbook of research on management of cultural products : e-relationship marketing and accessibility perspectives / Aiello, Lucia 1980- Hershey, PA : Business Science Reference, an imprint of IGI Global,2014engIncludes bibliographical references and indexPSZJBLCultural industriesCultural property Heritage tourismRelationship marketingInternet marketingURN:ISBN:9781466650077 |
| spellingShingle | Cultural industries Cultural property Heritage tourism Relationship marketing Internet marketing Aiello, Lucia 1980- Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives / |
| title | Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives / |
| title_full | Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives / |
| title_fullStr | Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives / |
| title_full_unstemmed | Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives / |
| title_short | Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives / |
| title_sort | handbook of research on management of cultural products e relationship marketing and accessibility perspectives |
| topic | Cultural industries Cultural property Heritage tourism Relationship marketing Internet marketing |
| work_keys_str_mv | AT aiellolucia1980 handbookofresearchonmanagementofculturalproductserelationshipmarketingandaccessibilityperspectives |