Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant /
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents-now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought y...
| Glavni autori: | , |
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| Format: | text |
| Jezik: | eng |
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Boston, Mass. : Harvard Business Review Press,
2015
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