Marketing communications : contexts, contents and strategies /
36
| Main Author: | |
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| Format: | |
| Published: |
London : Prentice Hall Europe,
1999
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| Subjects: |
| _version_ | 1826365422546452480 |
|---|---|
| author | 427816 Fill, Chris |
| author_facet | 427816 Fill, Chris |
| author_sort | 427816 Fill, Chris |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T15:04:42Z |
| format | |
| id | KOHA-OAI-TEST:52029 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T15:04:42Z |
| publishDate | 1999 |
| publisher | London : Prentice Hall Europe, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:520292020-12-19T16:58:43ZMarketing communications : contexts, contents and strategies / 427816 Fill, Chris London : Prentice Hall Europe,199936PSZKLLCommunication in marketingMarketing channelsSales promotionURN:ISBN:0130102296 |
| spellingShingle | Communication in marketing Marketing channels Sales promotion 427816 Fill, Chris Marketing communications : contexts, contents and strategies / |
| title | Marketing communications : contexts, contents and strategies / |
| title_full | Marketing communications : contexts, contents and strategies / |
| title_fullStr | Marketing communications : contexts, contents and strategies / |
| title_full_unstemmed | Marketing communications : contexts, contents and strategies / |
| title_short | Marketing communications : contexts, contents and strategies / |
| title_sort | marketing communications contexts contents and strategies |
| topic | Communication in marketing Marketing channels Sales promotion |
| work_keys_str_mv | AT 427816fillchris marketingcommunicationscontextscontentsandstrategies |