The effect of marketing mix on guest satisfaction and guest retention in five star hotels /

The effect of marketing mix on guest satisfaction and guest retention in five star hotels /

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2013

Podrobná bibliografie
Hlavní autoři: Ronak Raeesi, 1987- author, Noor Hazarina Hashim, supervisor, Fakulti Pengurusan
Médium:
Jazyk:eng
Vydáno: 2013
Témata:
Hotels
Customer satisfaction
Popis
Shrnutí:Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2013

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