The effect of marketing mix on guest satisfaction and guest retention in five star hotels /
Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2013
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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2013
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| _version_ | 1826461289788997632 |
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| author | Ronak Raeesi, 1987- author Noor Hazarina Hashim, supervisor Fakulti Pengurusan |
| author_facet | Ronak Raeesi, 1987- author Noor Hazarina Hashim, supervisor Fakulti Pengurusan |
| author_sort | Ronak Raeesi, 1987- author |
| collection | OCEAN |
| description | Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2013 |
| first_indexed | 2024-03-05T14:33:49Z |
| format | |
| id | KOHA-OAI-TEST:521027 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:33:49Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5210272020-12-19T17:19:35ZThe effect of marketing mix on guest satisfaction and guest retention in five star hotels / Ronak Raeesi, 1987- author Noor Hazarina Hashim, supervisor Fakulti Pengurusan 2013engThesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2013Includes bibliographical referencesPRZSLHotels Customer satisfaction |
| spellingShingle | Hotels Customer satisfaction Ronak Raeesi, 1987- author Noor Hazarina Hashim, supervisor Fakulti Pengurusan The effect of marketing mix on guest satisfaction and guest retention in five star hotels / |
| title | The effect of marketing mix on guest satisfaction and guest retention in five star hotels / |
| title_full | The effect of marketing mix on guest satisfaction and guest retention in five star hotels / |
| title_fullStr | The effect of marketing mix on guest satisfaction and guest retention in five star hotels / |
| title_full_unstemmed | The effect of marketing mix on guest satisfaction and guest retention in five star hotels / |
| title_short | The effect of marketing mix on guest satisfaction and guest retention in five star hotels / |
| title_sort | effect of marketing mix on guest satisfaction and guest retention in five star hotels |
| topic | Hotels Customer satisfaction |
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