The celebrity exposure in different media and their effects on destination awareness and purchase decision [electronic resource] /

The celebrity exposure in different media and their effects on destination awareness and purchase decision [electronic resource] /

Thesis (Sarjana Sains (Perancangan Pelancongan)) - Universiti Teknologi Malaysia, 2015

Detalles Bibliográficos
Autores principales: Azizah Ismail, 1986- author, Zainab Khalifah, Fakulti Alam Bina
Formato:
Lenguaje:eng
Publicado: 2015
Materias:
Tourism
Descripción
Sumario:Thesis (Sarjana Sains (Perancangan Pelancongan)) - Universiti Teknologi Malaysia, 2015

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