The celebrity exposure in different media and their effects on destination awareness and purchase decision [electronic resource] /

Thesis (Sarjana Sains (Perancangan Pelancongan)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors: Azizah Ismail, 1986- author, Zainab Khalifah, Fakulti Alam Bina
Format:
Language:eng
Published: 2015
Subjects: