The celebrity exposure in different media and their effects on destination awareness and purchase decision [electronic resource] /
Thesis (Sarjana Sains (Perancangan Pelancongan)) - Universiti Teknologi Malaysia, 2015
Main Authors: | Azizah Ismail, 1986- author, Zainab Khalifah, Fakulti Alam Bina |
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Format: | |
Language: | eng |
Published: |
2015
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Subjects: |
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