The celebrity exposure in different media and their effects on destination awareness and purchase decision [electronic resource] /

The celebrity exposure in different media and their effects on destination awareness and purchase decision [electronic resource] /

Thesis (Sarjana Sains (Perancangan Pelancongan)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors:	Azizah Ismail, 1986- author, Zainab Khalifah, Fakulti Alam Bina
Format:
Language:	eng
Published:	2015
Subjects:	Tourism

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