Strategic marketing planning and SMES' performance [electronic resource] /

Strategic marketing planning and SMES' performance [electronic resource] /

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2013

Bibliographic Details
Main Authors: Hossein, Hakimpoor, 1974-, author 557531, Noor Hazarina Hashim supervisor 395935, Khairil Anuar Arshad, 1963- supervisor 544668, Fakulti Pengurusan 538641
Format:
Language:eng
Published: 2013
Subjects:
Small business marketing
Small business
aMarketing
Description
Summary:Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2013

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