Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] /

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Sheila Sa'odah Hassan, author, Ahmad Jusoh, supervisor, Fakulti Pengurusan
Formáid:
Teanga:eng
Foilsithe / Cruthaithe: 2014
Ábhair:
Cur síos
Achoimre:Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014