Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] /
Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014
Príomhchruthaitheoirí: | , , |
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Formáid: | |
Teanga: | eng |
Foilsithe / Cruthaithe: |
2014
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Ábhair: |
Achoimre: | Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014 |
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