Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] /
Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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2014
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| _version_ | 1826461724610396160 |
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| author | Sheila Sa'odah Hassan, author Ahmad Jusoh, supervisor Fakulti Pengurusan |
| author_facet | Sheila Sa'odah Hassan, author Ahmad Jusoh, supervisor Fakulti Pengurusan |
| author_sort | Sheila Sa'odah Hassan, author |
| collection | OCEAN |
| description | Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014 |
| first_indexed | 2024-03-05T14:40:14Z |
| format | |
| id | KOHA-OAI-TEST:523169 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:40:14Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5231692020-12-19T17:19:40ZIntegration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] / Sheila Sa'odah Hassan, author Ahmad Jusoh, supervisor Fakulti Pengurusan 2014engThesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014Includes bibliographical referencesPSZJBLBanks and banking |
| spellingShingle | Banks and banking Sheila Sa'odah Hassan, author Ahmad Jusoh, supervisor Fakulti Pengurusan Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] / |
| title | Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] / |
| title_full | Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] / |
| title_fullStr | Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] / |
| title_full_unstemmed | Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] / |
| title_short | Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] / |
| title_sort | integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products electronic resource |
| topic | Banks and banking |
| work_keys_str_mv | AT sheilasaodahhassanauthor integrationofcustomerrelationshipmanagementandservicequalitytowardscustomersatisfactionleadingtoconsumerintentiontopurchasebankingproductselectronicresource AT ahmadjusohsupervisor integrationofcustomerrelationshipmanagementandservicequalitytowardscustomersatisfactionleadingtoconsumerintentiontopurchasebankingproductselectronicresource AT fakultipengurusan integrationofcustomerrelationshipmanagementandservicequalitytowardscustomersatisfactionleadingtoconsumerintentiontopurchasebankingproductselectronicresource |