Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] /

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014

Bibliographic Details
Main Authors: Sheila Sa'odah Hassan, author, Ahmad Jusoh, supervisor, Fakulti Pengurusan
Format:
Language:eng
Published: 2014
Subjects:
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author Sheila Sa'odah Hassan, author
Ahmad Jusoh, supervisor
Fakulti Pengurusan
author_facet Sheila Sa'odah Hassan, author
Ahmad Jusoh, supervisor
Fakulti Pengurusan
author_sort Sheila Sa'odah Hassan, author
collection OCEAN
description Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014
first_indexed 2024-03-05T14:40:14Z
format
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T14:40:14Z
publishDate 2014
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spelling KOHA-OAI-TEST:5231692020-12-19T17:19:40ZIntegration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] / Sheila Sa'odah Hassan, author Ahmad Jusoh, supervisor Fakulti Pengurusan 2014engThesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014Includes bibliographical referencesPSZJBLBanks and banking
spellingShingle Banks and banking
Sheila Sa'odah Hassan, author
Ahmad Jusoh, supervisor
Fakulti Pengurusan
Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] /
title Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] /
title_full Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] /
title_fullStr Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] /
title_full_unstemmed Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] /
title_short Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] /
title_sort integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products electronic resource
topic Banks and banking
work_keys_str_mv AT sheilasaodahhassanauthor integrationofcustomerrelationshipmanagementandservicequalitytowardscustomersatisfactionleadingtoconsumerintentiontopurchasebankingproductselectronicresource
AT ahmadjusohsupervisor integrationofcustomerrelationshipmanagementandservicequalitytowardscustomersatisfactionleadingtoconsumerintentiontopurchasebankingproductselectronicresource
AT fakultipengurusan integrationofcustomerrelationshipmanagementandservicequalitytowardscustomersatisfactionleadingtoconsumerintentiontopurchasebankingproductselectronicresource