Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] /

Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products [electronic resource] /

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014

Bibliographic Details
Main Authors: Sheila Sa'odah Hassan, author, Ahmad Jusoh, supervisor, Fakulti Pengurusan
Format:
Language:eng
Published: 2014
Subjects:
Banks and banking

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