Strategic marketing management : planning, implementation and control /
FTIR
| Main Authors: | , |
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| Format: | |
| Published: |
Oxford : Butterworth Heinemann,
2005
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| Subjects: |
| _version_ | 1826365515200724992 |
|---|---|
| author | 294197 Wilson, Richard M. S. Gilligan, Colin |
| author_facet | 294197 Wilson, Richard M. S. Gilligan, Colin |
| author_sort | 294197 Wilson, Richard M. S. |
| collection | OCEAN |
| description | FTIR |
| first_indexed | 2024-03-04T15:06:04Z |
| format | |
| id | KOHA-OAI-TEST:52483 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T15:06:04Z |
| publishDate | 2005 |
| publisher | Oxford : Butterworth Heinemann, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:524832020-12-19T16:58:45ZStrategic marketing management : planning, implementation and control / 294197 Wilson, Richard M. S. Gilligan, Colin Oxford : Butterworth Heinemann,2005FTIRMarketingMarketingURN:ISBN:075062244X |
| spellingShingle | Marketing Marketing 294197 Wilson, Richard M. S. Gilligan, Colin Strategic marketing management : planning, implementation and control / |
| title | Strategic marketing management : planning, implementation and control / |
| title_full | Strategic marketing management : planning, implementation and control / |
| title_fullStr | Strategic marketing management : planning, implementation and control / |
| title_full_unstemmed | Strategic marketing management : planning, implementation and control / |
| title_short | Strategic marketing management : planning, implementation and control / |
| title_sort | strategic marketing management planning implementation and control |
| topic | Marketing Marketing |
| work_keys_str_mv | AT 294197wilsonrichardms strategicmarketingmanagementplanningimplementationandcontrol AT gilligancolin strategicmarketingmanagementplanningimplementationandcontrol |