The effect of perceived trust, perceived security and attitude on online purchase intention in Malaysia public universities /

The effect of perceived trust, perceived security and attitude on online purchase intention in Malaysia public universities /

Thesis (Ph.D) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors: Fatemeh Meskaran, 1979- , author, Zuraini Ismail, supervisor, Bharanidharan Shanmugam, supervisor, Sekolah Informatiks Termaju
Format:
Language:eng
Published: 2015
Subjects:
Electronic commerce
Behavioral assessment

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