The Role of customer brand engagement in facebook fan /
Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2015
| Main Authors: | , , , |
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| Format: | |
| Language: | eng |
| Published: |
2015
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| Subjects: |
| _version_ | 1796754402447458304 |
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| author | Ho, Peng Han, 1989- Thoo, Ai Chin, 1981- , supervisor Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan |
| author_facet | Ho, Peng Han, 1989- Thoo, Ai Chin, 1981- , supervisor Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan |
| author_sort | Ho, Peng Han, 1989- |
| collection | OCEAN |
| description | Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2015 |
| first_indexed | 2024-03-05T14:47:40Z |
| format | |
| id | KOHA-OAI-TEST:525617 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:47:40Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5256172020-12-19T17:19:46ZThe Role of customer brand engagement in facebook fan / Ho, Peng Han, 1989- Thoo, Ai Chin, 1981- , supervisor Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan 2015engThesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2015Includes bibliographical referencesPRZSLSocial media |
| spellingShingle | Social media Ho, Peng Han, 1989- Thoo, Ai Chin, 1981- , supervisor Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan The Role of customer brand engagement in facebook fan / |
| title | The Role of customer brand engagement in facebook fan / |
| title_full | The Role of customer brand engagement in facebook fan / |
| title_fullStr | The Role of customer brand engagement in facebook fan / |
| title_full_unstemmed | The Role of customer brand engagement in facebook fan / |
| title_short | The Role of customer brand engagement in facebook fan / |
| title_sort | role of customer brand engagement in facebook fan |
| topic | Social media |
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