The Role of customer brand engagement in facebook fan /
Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2015
Main Authors: | , , , |
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Language: | eng |
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2015
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_version_ | 1796754402447458304 |
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author | Ho, Peng Han, 1989- Thoo, Ai Chin, 1981- , supervisor Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan |
author_facet | Ho, Peng Han, 1989- Thoo, Ai Chin, 1981- , supervisor Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan |
author_sort | Ho, Peng Han, 1989- |
collection | OCEAN |
description | Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2015 |
first_indexed | 2024-03-05T14:47:40Z |
format | |
id | KOHA-OAI-TEST:525617 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T14:47:40Z |
publishDate | 2015 |
record_format | dspace |
spelling | KOHA-OAI-TEST:5256172020-12-19T17:19:46ZThe Role of customer brand engagement in facebook fan / Ho, Peng Han, 1989- Thoo, Ai Chin, 1981- , supervisor Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan 2015engThesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2015Includes bibliographical referencesPRZSLSocial media |
spellingShingle | Social media Ho, Peng Han, 1989- Thoo, Ai Chin, 1981- , supervisor Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan The Role of customer brand engagement in facebook fan / |
title | The Role of customer brand engagement in facebook fan / |
title_full | The Role of customer brand engagement in facebook fan / |
title_fullStr | The Role of customer brand engagement in facebook fan / |
title_full_unstemmed | The Role of customer brand engagement in facebook fan / |
title_short | The Role of customer brand engagement in facebook fan / |
title_sort | role of customer brand engagement in facebook fan |
topic | Social media |
work_keys_str_mv | AT hopenghan1989 theroleofcustomerbrandengagementinfacebookfan AT thooaichin1981supervisor theroleofcustomerbrandengagementinfacebookfan AT abubakarabdulhamidsupervisor theroleofcustomerbrandengagementinfacebookfan AT fakultipengurusan theroleofcustomerbrandengagementinfacebookfan AT hopenghan1989 roleofcustomerbrandengagementinfacebookfan AT thooaichin1981supervisor roleofcustomerbrandengagementinfacebookfan AT abubakarabdulhamidsupervisor roleofcustomerbrandengagementinfacebookfan AT fakultipengurusan roleofcustomerbrandengagementinfacebookfan |