Principles of direct and database marketing: a digital orientation /
Includes bibliographical references and index.
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
England : Pearson Education Limited,
2008
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| Subjects: |
| _version_ | 1826462470590431232 |
|---|---|
| author | Tapp, Alan, author |
| author_facet | Tapp, Alan, author |
| author_sort | Tapp, Alan, author |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T14:51:15Z |
| format | |
| id | KOHA-OAI-TEST:526814 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:51:15Z |
| publishDate | 2008 |
| publisher | England : Pearson Education Limited, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5268142020-12-19T17:19:49ZPrinciples of direct and database marketing: a digital orientation / Tapp, Alan, author England : Pearson Education Limited,2008engIncludes bibliographical references and index.PSZJBLDatabase marketingURN:ISBN:9780273713029 |
| spellingShingle | Database marketing Tapp, Alan, author Principles of direct and database marketing: a digital orientation / |
| title | Principles of direct and database marketing: a digital orientation / |
| title_full | Principles of direct and database marketing: a digital orientation / |
| title_fullStr | Principles of direct and database marketing: a digital orientation / |
| title_full_unstemmed | Principles of direct and database marketing: a digital orientation / |
| title_short | Principles of direct and database marketing: a digital orientation / |
| title_sort | principles of direct and database marketing a digital orientation |
| topic | Database marketing |
| work_keys_str_mv | AT tappalanauthor principlesofdirectanddatabasemarketingadigitalorientation |