The moderating effects eWOM on the relationship between e-service quality and online hotel booking intention /

The moderating effects eWOM on the relationship between e-service quality and online hotel booking intention /

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Authors: Norhafizah Adam, 1991-, author, Ahmad Jusoh, Fakulti Pengurusan
Format:
Language:eng
Published: 2016
Subjects:
Hotels
Customer services
Description
Summary:Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2016

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