The effect of electronic word of mouth (E-WOM) review adoption on green purchase intention /

The effect of electronic word of mouth (E-WOM) review adoption on green purchase intention /

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Authors: Roslin Abdul Rahim, 1989-, author, Zuraidah Sulaiman, supervisor, Thoo, Ai Chin, supervisor, Fakulti Pengurusan
Format:
Language:eng
Published: 2016
Subjects:
Green products
Electronic commerce
Description
Summary:Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2016

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