The effect of electronic word of mouth (E-WOM) review adoption on green purchase intention /
Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2016
Main Authors: | Roslin Abdul Rahim, 1989-, author, Zuraidah Sulaiman, supervisor, Thoo, Ai Chin, supervisor, Fakulti Pengurusan |
---|---|
Format: | |
Language: | eng |
Published: |
2016
|
Subjects: |
Similar Items
-
The effect of electronic word of mouth (E-WOM) review adoption on green purchase intention [electronic resource] /
by: Roslin Abdul Rahim, 1989-, author
Published: (2016) -
E-WOM review adoption and green purchase intention: the application of source credibility theory (SCT)
by: Abdul Rahim, Roslin, et al.
Published: (2015) -
E-WOM review adoption and green purchase intention: the application of Source Credibility Theory (SCT)
by: Abdul Rahim, Roslin, et al.
Published: (2015) -
Examining the mediating effect of attitude towards electronic Words-of Mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers
by: Nur Thara Atikah Zainal, et al.
Published: (2017) -
Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
by: Nur Faeza Mohd Mairat
Published: (2016)