The effect of electronic word of mouth (E-WOM) review adoption on green purchase intention [electronic resource] /

The effect of electronic word of mouth (E-WOM) review adoption on green purchase intention [electronic resource] /

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2016

Detalhes bibliográficos
Autor principal: Roslin Abdul Rahim, 1989-, author
Formato:
Idioma:eng
Publicado em: 2016
Assuntos:
Green products
Electronic commerce
Descrição
Resumo:Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2016

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