The impacts of advertisement and brand images on consumer buying behaviour towards branded product /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
| Published: |
2015
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| _version_ | 1796755199689228288 |
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| author | Maiyashah Zainal Abidin, 1991-, author Inda Sukati, supervisor Fakulti Pengurusan |
| author_facet | Maiyashah Zainal Abidin, 1991-, author Inda Sukati, supervisor Fakulti Pengurusan |
| author_sort | Maiyashah Zainal Abidin, 1991-, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015 |
| first_indexed | 2024-03-05T14:58:44Z |
| format | |
| id | KOHA-OAI-TEST:529266 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:58:44Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5292662020-12-19T17:19:55ZThe impacts of advertisement and brand images on consumer buying behaviour towards branded product / Maiyashah Zainal Abidin, 1991-, author Inda Sukati, supervisor Fakulti Pengurusan 2015engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015Includes bibliographical referencesPRZSL AdvertisingConsumer behavior |
| spellingShingle | Advertising Consumer behavior Maiyashah Zainal Abidin, 1991-, author Inda Sukati, supervisor Fakulti Pengurusan The impacts of advertisement and brand images on consumer buying behaviour towards branded product / |
| title | The impacts of advertisement and brand images on consumer buying behaviour towards branded product / |
| title_full | The impacts of advertisement and brand images on consumer buying behaviour towards branded product / |
| title_fullStr | The impacts of advertisement and brand images on consumer buying behaviour towards branded product / |
| title_full_unstemmed | The impacts of advertisement and brand images on consumer buying behaviour towards branded product / |
| title_short | The impacts of advertisement and brand images on consumer buying behaviour towards branded product / |
| title_sort | impacts of advertisement and brand images on consumer buying behaviour towards branded product |
| topic | Advertising Consumer behavior |
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