Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store /

Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors: Nurulain Zahirah Lajis, 1990-, author 636955, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format: text
Language:eng
Published: 2015
Subjects:
Branding (Marketing)
Consumer behavior
Description
Summary:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

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