Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors: Nurulain Zahirah Lajis, 1990-, author 636955, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format: text
Language:eng
Published: 2015
Subjects:
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author Nurulain Zahirah Lajis, 1990-, author 636955
Zuraidah Sulaiman, supervisor 598934
Fakulti Pengurusan 538641
author_facet Nurulain Zahirah Lajis, 1990-, author 636955
Zuraidah Sulaiman, supervisor 598934
Fakulti Pengurusan 538641
author_sort Nurulain Zahirah Lajis, 1990-, author 636955
collection OCEAN
description Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
first_indexed 2024-03-05T14:59:04Z
format text
id KOHA-OAI-TEST:529378
institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T14:59:04Z
publishDate 2015
record_format dspace
spelling KOHA-OAI-TEST:5293782021-11-18T03:27:33ZRisks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store / Nurulain Zahirah Lajis, 1990-, author 636955 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 text2015engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015Includes bibliographical referencesPRZSLBranding (Marketing)Consumer behavior
spellingShingle Branding (Marketing)
Consumer behavior
Nurulain Zahirah Lajis, 1990-, author 636955
Zuraidah Sulaiman, supervisor 598934
Fakulti Pengurusan 538641
Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store /
title Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store /
title_full Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store /
title_fullStr Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store /
title_full_unstemmed Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store /
title_short Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store /
title_sort risks influencing brand image perception purchasing guess product at boutique store vs premium outlet store
topic Branding (Marketing)
Consumer behavior
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AT zuraidahsulaimansupervisor598934 risksinfluencingbrandimageperceptionpurchasingguessproductatboutiquestorevspremiumoutletstore
AT fakultipengurusan538641 risksinfluencingbrandimageperceptionpurchasingguessproductatboutiquestorevspremiumoutletstore