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Risks influencing brand image...
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Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
Bibliographic Details
Main Authors:
Nurulain Zahirah Lajis, 1990-, author 636955
,
Zuraidah Sulaiman, supervisor 598934
,
Fakulti Pengurusan 538641
Format:
text
Language:
eng
Published:
2015
Subjects:
Branding (Marketing)
Consumer behavior
Holdings
Description
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