Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store [electronic resource] /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
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| Format: | |
| Language: | eng |
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2015
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| _version_ | 1826462992987848704 |
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| author | Nurulain Zahirah Lajis, 1990-, author 636955 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 |
| author_facet | Nurulain Zahirah Lajis, 1990-, author 636955 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 |
| author_sort | Nurulain Zahirah Lajis, 1990-, author 636955 |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015 |
| first_indexed | 2024-03-05T14:59:04Z |
| format | |
| id | KOHA-OAI-TEST:529379 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:59:04Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5293792021-11-18T03:29:04ZRisks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store [electronic resource] / Nurulain Zahirah Lajis, 1990-, author 636955 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 2015engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015Includes bibliographical referencesPSZJBLBranding (Marketing)Consumer behavior |
| spellingShingle | Branding (Marketing) Consumer behavior Nurulain Zahirah Lajis, 1990-, author 636955 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store [electronic resource] / |
| title | Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store [electronic resource] / |
| title_full | Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store [electronic resource] / |
| title_fullStr | Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store [electronic resource] / |
| title_full_unstemmed | Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store [electronic resource] / |
| title_short | Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store [electronic resource] / |
| title_sort | risks influencing brand image perception purchasing guess product at boutique store vs premium outlet store electronic resource |
| topic | Branding (Marketing) Consumer behavior |
| work_keys_str_mv | AT nurulainzahirahlajis1990author636955 risksinfluencingbrandimageperceptionpurchasingguessproductatboutiquestorevspremiumoutletstoreelectronicresource AT zuraidahsulaimansupervisor598934 risksinfluencingbrandimageperceptionpurchasingguessproductatboutiquestorevspremiumoutletstoreelectronicresource AT fakultipengurusan538641 risksinfluencingbrandimageperceptionpurchasingguessproductatboutiquestorevspremiumoutletstoreelectronicresource |