Risks influencing brand image perception : purchasing GUESS product at boutique store vs. premium outlet store [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors:	Nurulain Zahirah Lajis, 1990-, author 636955, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format:
Language:	eng
Published:	2015
Subjects:	Branding (Marketing) Consumer behavior

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